If You Choose To Do It; Observe The Protocols!


While there are very few hard and fast rules on social networking sites, there are guidelines and protocols you should follow to ensure a positive experience and avoid problems, conflicts, and confrontations:

• If you're going to participate in social networking, do it properly: Participate frequently, respond to questions, and portray your brand in a positive way.

• Don't sell: People want to know about you as a person first and that takes some time.

• The best strategy: Spend time watching and learning to get a "feel" for the dialog; then, gradually start participating.

• Always try to determine how you can add value to the comment stream.

• It's not about making impressions, it's about making friends! Friends will share the truth with you.

• Always begin by seeking advice or asking some questions.

Make it happen … I know you can!

Next Week:
• I will see you on the radio this Sunday, January 29th at 8am (EST) with “Careers in STEM: Science, Technology, Engineering and Math” with HISPA Founder, Dr. Ivonne Diaz-Claisse on Your Career Is Calling on 107.7 FM and online on www.1077TheBronc.com. I look forward to taking your calls at 877.900.1077.

Best wishes and keep networking alive,

Coach Rod

How To Work Hidden Job Market as CEO of ME, Inc.


Contact Coach Rod
The Hidden Job Market is the name given to all the opportunities out there that are unadvertised, either because a company wants to find candidates through its employees' networks or because no such position currently exists. In the last case, you must depend on your own ingenuity to identify potential opportunities at an intriguing company, do your homework to determine what that company truly needs, then figure out how to create an attractive, value-added position. Finally, you need to “sell the concept.”

How Do You Access It?
Due to the sheer volume of applicants competing for a fixed number of positions, many employers don’t even bother registering their openings on big-name job boards like Monster, Dice, and CareerBuilder.

Instead, they turn to their existing employee network to help recruit qualified candidates. This means there may be great opportunities at a company of interest, but you’ll never find out about them via the traditional approach of querying Internet job boards.

Why would an employer do this?
There are two immediate advantages. First, hiring managers can avoid the torrent of paperwork from job seekers who aren’t even remotely qualified for a position. Second, they can bypass the registration process with the job boards and confine interview time to a bare minimum.

There's something else you need to know about The Hidden Job Market. Step 2 of the 7-Step Job Search Methodology is based on the spot market. In other words, it uses today's market conditions to determine what positions are currently available. By contrast, The Hidden Job Market is based on the futures market, that is, the potential for positions that might exist or that could be created in the future — your future.

The Role of Networking in The Hidden Job Market
You’ve built a network of trusted relationships. But why bother to network if you never plan to leverage it? It’s now time to do some asking because you’ve earned the right to do so. You’ve followed the rules and observed the connection protocols. It’s time to tap your network’s connection horsepower to help you find a position.

In order to set you up with the proper mind-set for exploring the Hidden Job Market, I’d like you to consider the following somewhat offbeat illustrative scenario:

Let’s say you’re a surgeon who has been assigned the task of finding and removing a dangerous tumor somewhere in the lower abdomen of a 52-year-old man. Theoretically, you could start performing exploratory surgery right away, reaching in through various incisions to feel for any lumps or masses that don’t belong there.

But is that really a medically sound practice? Before performing surgery, wouldn’t it be better to gather as much information about the soft tissue in the patient with a CT-Scan or an MRI? Wouldn’t these diagnostic procedures give you far greater intelligence about the size, shape, and precise location of the tumor? And wouldn’t it make much more sense to have all of the diagnostic work completed before the first incision is ever made?

The point is this: While investigating the Hidden Job Market, your primary function will be networking, not selling, and your aim is to gather intelligence from those individuals you’ve identified as being reliable but only in the specific area in which your skills are a precise match. Your job is to connect with individuals who can truly help you because they’re in the same industry, not going on some fishing expedition inside industries that have no relevance to yours.

To put it in slightly different terms, it’s not going to do you any good to tap into a pipeline of business intelligence for the pharmaceutical industry if you’re seeking a position as a tax accountant. You need to refine and refine again the “filtering” of your contacts to make sure you’re picking up intelligence for the industry — and, if possible, even the precise niche — in which you want to work.

Your ultimate goal is to answer two very specific questions:

1. Who does what you do?

2. Who hires people who do what you do?

Once you’ve mastered this “precision targeting” technique, the flow of your conversation will be along these lines:

“Where do you see the industry heading? What’s going on? What’s hot? What’s not? What groups should I belong to? This is what I’m hearing; what are you hearing?”

Finally, when you judge it to be the correct time to do some asking, you must do it as an assertive CEO, not a spineless wimp. It must be a direct request for a specific action to achieve a targeted goal. Don’t worry, you’ve earned the right to ask because of your golden reciprocity track record. Furthermore, most business owners appreciate direct, straightforward requests.

Make it happen … I know you can!

• I will see you on the radio this Sunday, January 22th at 8am (EST) with “Managing the Financial Side of ME, INC.” with CPA and Business Owner, Surekha Vaidya on YOUR CAREER IS CALLING on 107.7 FM and online on www.1077TheBronc.com. I look forward to taking your calls at 877.900.1077.

HPNG is having their monthly meeting on January 26 at 6pm in New York City. See you there!

• I am giving my next speech “The Brand Called U” on Tuesday January 24 at 7:30pm in Lakewood, NJ. For details visit Lakewood Piners.

• Go Giants!

Best wishes and keep networking alive,

Coach Rod
Contact Rod

The Importance of Giving Back


Leaders all over the world recognize the importance of giving back to the organizations that put them in power. Empowering Today’s Professionals Network leaders feel the same way and realize that their selfless efforts make a great difference to the organization as a whole.

Investing time in the group as a leader means helping the “next wave” of CEOs to blossom and grow. An earlier group did it for you, correct? And when you were on the receiving end of all that mentoring, I’ll bet you were occasionally curious about how those leaders made their way into those positions of leadership.

Giving back to the organization is clearly not an obligation. But most leaders give back because they know that sustaining the new wave of CEOs will have far-reaching benefits for them, too, e.g., expanding their networks, gaining exposure as networking leaders, providing high-powered resume enhancements, and so on.

Think of it this way: If you have kids, you know how important it is to ensure the success and well-being of the next generation. It’s just another reminder that things are not always “just about me”; sometimes it’s necessary to direct attention to a generation that will someday replace you.

It’s the natural order of things.


Make it happen … I know you can!


• I will see you on the radio this Sunday, January 15th at 8am (EST) with Business Owner Wanda Megaro on “How I Transitioned from an Employee to Running my Own Recruitment Business” on Your Career Is Calling on 107.7 FM and online on www.1077TheBronc.com. I look forward to taking your calls at 877.900.1077.

• The Breakfast Club of NJ is having their monthly meeting tomorrow at 8am at the Days Hotel in East Brunswick, NJ. See you there!

• I am conducting a webinar open to public on “Identifying Your Market Demand” on Friday, January 20 at 7:30 AM. For details email me at Rod[AT]RodColon[DOT]com

• I am giving my next speech “The Brand Called U” on Tuesday January 24 at 7:30pm in Lakewood, NJ. For details visit Lakewood Piners.

Best wishes and keep networking alive,
Coach Rod
Contact Rod

Empowering Today's Professionals in 2012! Join Us...


When friends learn that I've written a book about my networking organization, EMPOWERING TODAY’S PROFESSIONALS Network they often ask, "Rod ... There are at least 15,000 books out there about networking. Why write another one?”


For one thing, this isn’t just another book about networking. This book is about a bold new approach to finding jobs, clients, and business opportunities — as well as performing complete career makeovers. It’s about helping business professionals win the race for 21st century jobs.


The second reason for writing this book — a far more compelling reason in my view — is that it was the right thing to do and now was the right time to do it.


Many people out there are in pain. Their financial situations are dire. They have lost their jobs, their life savings and in many cases, their self-respect while chasing around looking for a new position.


It's that "chasing around" part that started to bother me many years ago, long before today’s economic turmoil started creeping toward critical mass. It became obvious to me that far too many people were conducting their job searches in an illogical and self-defeating way. They were lured into the easy, deceptive world of Internet job boards where hunting for a job simply meant finding an interesting opening, uploading a resume and cover letter, clicking a few buttons, then waiting for a response.


I used to imagine job seekers sitting by the phone, waiting for that special call from a key decision-maker telling them that, yes, they’d been chosen for an interview and to please make all the necessary preparations.


But the folly of this approach is that the job board, at best, is nothing more than a piece of software. It cannot engage in meaningful two-way communication with humans. Without a human-to-human “networking” component in the equation, how can anyone expect to get meaningful results?


This is the connectionless void in which so many people have spent thousands of hours toiling their lives away in the false hope that a database somewhere in cyberspace would electronically ride to their rescue, find them a job, reinstate the flow of money into their households, and make things right with the world again.


How much more wrong could they have possibly been?


As the Founder of Empowering Today’s Professionals Network, Empowering Today’s Professionals is exactly what we do in this unique organization. We teach people how to take control of their careers in the same way a Chief Executive Officer directs all critical operations of a large corporation.


The key difference separating the Empowering Today’s Professionals Network from every other networking organization can be traced back to something that happened to me in the 1990s when I worked as an corporate recruiter and hiring manager at J. P. Morgan.


The position gave me an unobstructed, 20/20 view of both sides of the interviewer’s desk. I learned a great deal about the mistakes made by candidates applying for jobs as well as the techniques and strategies used by hiring managers to screen those very same candidates.


I knew what hiring managers were looking for — the best talent for the companies they represented. After all, everyone knew these managers earned their salaries by correctly and consistently choosing the best talent to meet the needs of their employers.


It’s easy to see why hiring managers continue to live by these same stringent standards. In today’s high-pressure business environment, these individuals still have the strongest leverage in the entire job search process — and they use it!


I wanted to find a way for job seekers like you to reduce that leverage by applying some leverage of your own. I concluded that you needed to grasp, master and integrate four critical skills:


1. Exceptionally effective networking
2. Thinking and acting like the CEO of a large corporation
3. Developing a bulletproof value proposition to make you as attractive as possible to decision-makers, and
4. Expertise at following a precisely-targeted 7-step job search methodology that leads you directly to an interview.


In order to do this, I realized it would be necessary to set up a highly specialized networking and career management training organization.


That’s what Empowering Today’s Professionals Network is and that’s what differentiates it from almost all networking organizations where the emphasis is on making introductions, giving 30-second elevator speeches, exchanging business cards, then calling it a night.


Today, you will be hard pressed to find another networking organization that matches what the Empowering Today’s Professionals Network does. Our signature benefit to members is the 7-step job search methodology, unavailable anywhere else, that provides a clear and logical path for moving from “in-transition” to “employed.”


You are most welcome to join us on your job search journey. We are here to teach you, coach you, guide you, and inspire you. We are not here to do the heavy lifting for you — that is your job entirely. While you manage your job search as the CEO of ME, Inc., we will be here to support you in winning the race for 21st century jobs.


But please be careful: Contrary to what you may hear elsewhere, there is absolutely no free ride to your next position. Although Internet job boards may be useful for gathering information, that’s where their practical value ends.


To really make progress, you need a team that’s already been on the journey you’re taking now, a willingness to commit to some very hard work, and the mental toughness to see the program through to completion.


EMPOWERING TODAY’S PROFESSIONALS Network is that team. I hope you will join us.


www.ETPNETWORK.org – visit us today - there is powerful team of “Networking Angels” ready to support you!


Make it happen … I know you can!


• I will see you on the radio this Sunday, January 8th at 8am (EST) with Networking Expert, Boxer and Author, Michael Goldberg on “Knock-Out Networking” on Your Career Is Calling on 107.7 FM and online on www.1077TheBronc.com. I look forward to taking your calls at 877.900.1077.


• Thank you to all who voted for my mentee Ashley Cisneros. A testament to the power of networking. She won the voting component of her application by over 4000 votes. I do appreciate it!


• Quick reminder that I will give my speech “The Golden Nuggets Called Advocates” on Tuesday evening at 7:30pm in Lakewood, NJ. For details visit www.etpnetwork.org.


Best wishes and keep networking alive,


Coach Rod
Contact Rod

Rod Colon to give speech titled “The Golden Nuggets Called Advocates” on Tuesday, January 10th at 7:30 PM Lakewood, NJ


Rod Colon to give speech titled “The Golden Nuggets Called Advocates” on Tuesday, January 10th at 7:30 PM Lakewood, NJ for the Lakewood Piners Toastmasters meeting at the Lakewood Municipal Building - 231 Third Avenue, Lakewood, NJ. Meeting room on the 2nd floor off the rear corridor - Conference Room "C"

On Toastmasters International:

In October 1924, a group of men assembled by Dr. Ralph C. Smedley met in the basement of the YMCA in Santa Ana, California, U.S.A., forming a club “to afford practice and training in the art of public speaking and in presiding over meetings, and to promote sociability and good fellowship among its members.” The group took the name “Toastmasters.” The Lakewood Piners Toastmasters Club is a local chapter of Toastmasters International.

Today, Toastmasters International is a non-profit organization which gives its members the opportunity to develop and improve their public speaking abilities through local club meetings, training seminars and speech contests. Toastmasters International includes more than 199,000 men and women in more than 9,300 clubs in more than 70 countries.

Experienced professionals and beginning speakers alike can benefit from our practical, face-to-face learning program. Whether you're speaking to the board of directors, your customers, your co-workers or your kids, Toastmasters can help you do it better. You'll learn and practice in a friendly, comfortable environment with people who are there for the same reason you are—to become better communicators.

At Toastmasters, members learn by speaking to groups and working with others in a supportive environment. A typical Toastmasters club is made up of 20 to 30 people who meet once a week for about an hour. Each meeting gives everyone an opportunity to practice conducting meetings, giving impromptu speeches, presenting prepared speeches, and offering constructive evaluation.

Lakewood Piners Toastmasters meet at the Lakewood Municipal Building - 231 Third Avenue, Lakewood, NJ. You'll find our meeting room on the 2nd floor off the rear corridor - Conference Room "C".

Our club meetings start at 7:30PM on the 2nd and 4th Tuesday of each month --we are open to the public and heartily welcome all who wish to attend our meetings!

The 7-Steps to Career Empowerment


Happy New Year! I wish you all the best in 2012 and that you resolve to take control over your career and become the CEO of ME, Inc. Enterprises – managing your career as a business. You can do it!

Second, incorporate my 7-Step Job Search Methodology into your core competencies in 2012. It can be used for internal or external positions and by students and professionals. It doesn’t matter if you live in New York City or Beijing. It works! The process is tweaked to near-perfection over the past seven years but will undoubtedly be tweaked many more times whenever improvements are discovered, tested, and evaluated.

7-Step Job Search Methodology

Step 1
First, you will determine what your core skills are. Everyone is good at something; so what are your skills, talents, and abilities? What would be a suitable title for someone who does your kind of work?

Step 2
You call your work by a particular name; now it’s time to find out what the marketplace calls it. Are you a Java Developer? A Financial Analyst? You’ll make good use of a web site called Indeed.com to perform this task. You’ll also get a first look at opportunities that may be a good fit for you. The importance of this step is that it helps you determine the market demand for your skills (i.e., the spot market; a snapshot of what the prevailing market conditions look like).

Step 3
Now, using LinkedIn and your networking skills, try to identify advocates; these are people either in your network or in the networks of friends, business contacts, etc… who can “connect the dots” for you within a targeted company to get your name circulated among key decision-makers. At this step, you are performing “networking research”, that is, you are not actually reaching out to these advocates yet, just identifying who they are.

Step 4
You will then develop your value proposition consisting of: 1) a targeted resume; 2) a cover letter (or T-Letter), and 3) the job description itself. In this step you are building your case for the job. Since these documents will either make or break you, you will want to have them as close to perfection as possible.

Note: Although the value proposition consists of 1) the job description, 2) the targeted resume, and 3) the T-Letter, you will only actually submit the resume and cover letter. Decision-makers don’t need to see the job description. We include it as part of the value proposition to make sure that we keep ourselves properly tracked with its requirements while engaging advocates.

Step 5
Once you’re SURE you understand the position for which you’ve identified suitable advocates, prepare to connect with them. For advocates who are in a decision-making role, you'll place a call to them and sell, i.e., your “Sales & Marketing Team” swings into gear. With advocates who are friends, or friends of friends, you'll network to establish a communications chain to the decision makers (your “Research & Development Team” manages this). In all cases, you will document all contact with advocates to ensure timely and appropriate follow-up.

Step 6
After that, you will submit your value proposition as instructed and set up a specific follow-up schedule. You will track your contact with all advocates to ensure that no follow-up calls or e-mails are forgotten.

Step 7
Finally, you will repeat the process. As the CEO of a business, you never settle for having just one client. When you’re in transition and actively looking for work, your goal should be to find at least one new client a day.

Here are a few questions to determine your current work satisfaction:

1. How satisfied are you with your current work?

2. To what degree do you have the skills necessary to flourish? What skills are needed?

3. How long do you believe to stay in your current line of work?

4. How do you define “success”? To what extent are you achieving your version of success?

5. What is the biggest problem you have in your career?

6. What are you doing about question #5?

7. What decision are you trying to make about your career?

Make it happen … I know you can!

I will see you on the radio this Sunday, January 8th at 8am (EST) with Networking Expert, Boxer and Author, Michael Goldberg on “Knock-Out Networking” on Your Career Is Calling on 107.7 FM and online on www.1077TheBronc.com. I look forward to taking your calls at 877.900.1077.

Best wishes and keep networking alive,

Coach Rod
Contact Rod

Positive Attitudes Blend with the CEO of ME, Inc.


Anyone can willfully adopt the right attitude. No matter where you’re from or how much innate talent you have, the right attitude can make a difference in your career. Try adopting these 10 attitudes as the CEO of ME, Inc. (from an article by Kate Lorenz, Editor, CareerBuilder.com):

1. I am in charge of my destiny.
If you want something bad enough, you must “make it happen.” Don’t expect good fortune to fall out of the sky and into your lap. There’s a huge difference between wanting something and executing a well-planned strategy for obtaining it.

2. Anything is possible.
Many of us blindly accept the notion that some things are just “impossible.” As a result, we often make no attempt to reach for them. The reality is that people around the world achieve what they previously considered impossible by being relentless in their pursuit of it.

3. No task is too small to do well.
Those who are serious about getting ahead in life assign importance to all tasks, regardless of their size. They realize that others are watching and evaluating their performance — even on the small stuff.

4. Everyone is a potential key contact.
None of us ever know ahead of time who will become a key contact or perhaps an important business ally. That means it’s essential to treat everyone with dignity and respect at all times.

5. I was made to do this job ... and the one above me.
Enthusiasm is contagious. When you bring enthusiasm to the table, you get noticed … and you never know when someone noticing could turn out to be a key decision-maker.

6. It's not just what I know, but who I know.
It’s unwise to entrust your personal success to your intellect alone, smart as you may be. In the 21st century jobscape, you must become a masterful connector and networker. It’s more important now than ever before to understand the economic power contained within relationships.

7. What else can I do?
We’re all busy and we only get 24 hours in a day. But taking on extra work, volunteering, and offering time without getting paid for it is a sign of someone who is committed to success. This is the kind of energy and commitment that gets noticed — and rewarded!

8. Failure helps pave the way to success.
It sounds odd, but failure is often the best thing that can happen to us. Why? It highlights weaknesses and imperfections, providing a perfect starting point for new growth.

9. I am my own biggest fan.
When does exuding self-confidence cross the line into bragging? Most CEOs know how to display a healthy self-image without letting it get out of control. And it’s important to understand this: Having a healthy self-image is part of what makes you attractive to the business community.

10. My opportunity monitor is never turned off.
Opportunities are all around us all the time; it’s just that many of us “tune them out” when we get extra busy or pressed for time. The opportunity monitor must be left in the “on” position so that the truly great ones don’t slip by unnoticed.

Make it happen … I know you can!

I will see you on the radio on Sunday, January 8th at 8am (EST) with Networking Expert, Boxer and Author, Michael Goldberg on “Knock-Out Networking” on Your Career Is Calling on 107.7 FM and online on www.1077TheBronc.com. I look forward to taking your calls at 877.900.1077.

Merry Christmas, Happy Holidays and keep networking alive,

Coach Rod

Contact Rod

P.S.: May the New Year grant all of us the grace to live in love for one another!

Rod Colon's Mentee - Ashley Cisneros - Needs Your Support


ASHLEY CISNEROS, INC.

Contact: Ashley Cisneros
Ashley Cisneros, Inc.
Tel: 407.608.8765
ashley[AT]ashleycisneros[DOT]com

FOR IMMEDIATE RELEASE

Thursday, December 8, 2011
CENTRAL FLORIDA WRITER COMPETES FOR $10,000 IN STARTUP FUNDS
ASHLEY CISNEROS IS THE ONLY ENTREPRENEUR SELECTED FROM SOUTHEAST U.S. FOR NATIONAL COMPETITION

ORLANDO, FLA. —Lake Nona-based newspreneur Ashley Cisneros is one of 14 national finalists competing for a $10,000 startup business investment prize, the only program Fellow selected from the Southeast and Florida. Four winners will receive the seed money from the New U: News Entrepreneurs Working Through UNITY initiative, a competitive program for journalists of color who want to become entrepreneurs.

“I’m grateful to live in a country where you can make something profitable out of nothing if you work hard and take smart risks,” said Cisneros, 29. “This seed money means opportunity, and will help me hire more writers to meet demand. I want to create jobs.”

A former newspaper reporter, magazine editor, tech writer, marketing manager and PR practitioner, Cisneros helps individuals and companies engage their target audiences. Her company, Ashley Cisneros, Inc., produces communications products for clients around the world. In October, Cisneros was honored as a Fellow at the New U national startup boot camp in Las Vegas, Nev. During the camp, Cisneros was mentored by Rod Colón, master networker, executive coach and weekly co-host of the “Your Career Is Calling” radio show. In addition, she learned from world class presenters Sumaya Kazi, CEO of Sumazi; Harry Lin, executive in residence at Idealab; and Mike Green, co-founder of The America21 Project, among others.

“This was an invaluable opportunity to learn directly from seasoned news entrepreneurs about business plan formation, funding opportunities and gain an insider look at working with angel investors and venture capitalists,” said Cisneros, who earned a bachelor’s degree in journalism and a master’s degree in entrepreneurship from the University of Florida.

A portion of each Fellow’s score will be determined by the number of votes garnered for his or her pitch. Voting is open from Dec. 8, 2011 through midnight on Jan. 3, 2012, and voters may vote as many times as they like. To vote for Cisneros' business pitch, visit http://unityjournalists.org/newu/newu2011/newu11videos/nahj-video-pitches.

About Ashley Cisneros, Inc.
Ashley Cisneros, Inc. helps individuals and companies leverage the selling power of words. The firm achieves this by delivering communication products such as advertorials, articles, speeches, annual reports, sales letters and more. These products save corporations, small businesses and magazines precious time and money while helping engage their target audiences. Ashley Cisneros, Inc. communication products have helped clients achieve key goals such as increasing brand awareness, getting more sales or earned media. For more information, visit www.ashleycisneros.com.
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Note: Ashley Cisneros is available for interviews and presentations about entrepreneurship, journalism, women in business and minority issues. Call 407.608.8765 or email ashley@ashleycisneros.com to request an interview or hi-res images.

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Just Do It ... You Are Ready!


As student pilots approach the end of their formal training, they take one last trip with their instructors before going up for that first nerve-wracking solo flight. Instructors report that some students become so obsessed with dials, gauges, and basic maneuvers that they forget one of the most important rules: Sometimes you just have to sit back and fly the plane! The preliminaries are over. You know the cockpit controls inside out. You know how the emergency procedures work. You could probably fly the plane blindfolded and still land safely.

At this point, you’re ready to own your career as a business and test your skills for that first solo flight. You’ve fine-tuned the necessary connection and networking skills, fully embraced the CEO of ME, Inc. mind-set, tested your skill at crafting powerful, persuasive value propositions and mastered the 7-Step Job Search Methodology that will enable you to find the job best suited to your unique skills and abilities.

Don’t worry if you hit occasional turbulence such as neglecting to make a key follow-up call or perhaps misreading some core skills in a job description because those types of errors will occur. But by the time you’ve gone through a few complete cycles of the methodology, you will have acquired enough experience to claim that you “know where all the rough spots are.” Having successfully navigated those rough spots, you now become someone who can lead others — and make no mistake, others will want to follow you to learn from your successes and your failures.

Right now, however, it’s time for you to integrate all that you’ve learned into a single, seamless, and logical plan to manage your career as a business. To put it another way, it’s now time for you to just fly the plane!

Make it happen … I know you can!

I will see you on the radio this Sunday morning at 8am (EST) with Roche Executive, Luis Alberto Colón on “The 4 “E’s” to Career Management – Just Do It” on Your Career Is Calling on 107.7 FM and online on www.1077TheBronc.com. I look forward to taking your calls at 877.900.1077.

Happy Holidays and keep networking alive,

Coach Rod
Contact Rod

Beyond ME, Inc.


The race for 21st century jobs doesn’t stop just because you’ve successfully navigated your way into a targeted position or landed that ideal client; this entire program is much more than simply “landing a job.” The story is just beginning.

If you’ve internalized the CEO of ME, Inc. paradigm, you now recognize its unique value as a powerful business strategy, too. Simply put, you become a business leader within your network not only because it’s the right thing to for the network, but because it’s the right thing to do for your own business. There is an obvious mutual benefit in this type of business model.

In my view, there are three levels of CEOs that emerge from applying my principles of owning your career and becoming the CEO of ME, Inc.:

1. CEOs of ME, Inc.
Many people will master and implement the job search methodology and CEO mind-set described in my book and go on to find opportunities whenever they’re needed. They are winners in the race for 21st century jobs because they’ve discovered that the process — the 7-Step Job Search Process — really works.

2. CEOs as Networking Leaders
A smaller group will move into positions of leadership, recognizing the value of helping others while improving their branding, exposure, and ever-expanding networks, all of which nourish their own CEO of ME, Inc. business.

Networking Leaders are winners in the race for 21st century jobs because they see the long-term potential of owning their careers and establishing business rules based on reciprocity and trust. They recognize the extraordinary business value in branding themselves as someone who gives freely and without restriction.

3. CEOs as Strategic Partners
Finally, there is a select group of entrepreneurs who combine the CEO of ME, Inc. paradigm with dynamic leadership to develop truly creative and powerful business strategies. Their unique application of the ME, Inc. paradigm is built on tapping the immense reserves of talent and opportunity within their networks to promote products and services that are in high demand. Once the profit motive is appropriately factored in to the business model — while preserving trust, integrity, and the inherent value of relationships — we now have a strategic partner, the highest level of CEO career and business management.

I will see you on the radio this Sunday morning at 8am (EST) with TARGET Executive, David Neiman on “The Retail Industry Is Hot and Here to Stay – Engage the New World of Retail” on Your Career Is Calling on 107.7 FM and online on www.1077TheBronc.com. I look forward to taking your calls at 877.900.1077.

Best wishes and keep networking alive,

Coach Rod

Contact Rod